THE PLANNING OF MARKETING CHARGES ARE ON THE ENTERPRISES OF FOOD INDUSTRY IN UKRAINE

Natalia Solomianiuk

Аннотация


The category apparatus of concept "marketing charges", Ukrainian normatively-legislative base for relation to determination of principal items of charges on marketing are considered in the article.
It is suggested, in the context of research theme, to form "the profitable cube" due to distribution and sale, accepting the intermediate of chain "the production", as a constant. The "cost of chain" is approved for the group product on the example trade market of Ukraine.

Keywords: marketing planning, expense for marketing trade-marketing.


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