SEMANTIC VARIABILITY OF THE “GIFT” CONCEPT IN THE CHINESE AND RUSSIAN LINGVOCULTURES

Anna Vasil’eva, Olga Chibisova

Аннотация


This article explores the possibility of preserving and intensifying moral potential of the society through comprehending its linguocul-tural concepts. Concepts fix a spiritual experience of the people, their worldview and value orientations. Their knowledge contributes to the efficient interaction of a person with other people in social and intercultural communication.

Keywords: moral potential, concept, intercultural interaction.


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